FAQS

We work hard to make every Gold & Co. experience special. Our priority is customer service. Gold & Co. provides its customers with comfort and convenience, in elegant, modern stores, in an age where cash-for-gold stores have popped up everywhere. It’s hard to know whom to trust, but Gold & Co. customers rave about us when they compare us to competitors.

THE GOLD & CO. EXPERIENCE

With our upscale interiors, you will feel at ease from the start. Remember, our locations are full-service jewelry stores as well as buying centers. We are as far from a pawnshop or the stereotypical cash for gold store as you can get. Come visit one of our  locations and see for yourself!

JUST HOW EASY IS IT?

At Gold & Co., we believe in transparency, so our entire process is right in front of your eyes. We assess your items in a matter of minutes and provide you with a detailed printout explanation of our offer. Our offers are private, and there is zero obligation to sell. Just drop by one of our conveniently located stores for a free valuation of your items.

HOW MUCH MONEY WILL I GET?

“The most important question! At Gold & Co. we analyze, sort and weigh your items on certified scales to ensure we pay you top dollar. In some cases, we pay even more than the spot price of gold or silver because we have many retail stores and our online platform reaches thousands of customers monthly. Estimating the value of your gold, silver or diamonds over the phone (or online) would be comparable to trying to buy a used car without ever seeing it. This would not be fair to you or us. We recommend caution if others are offering prices over the phone or online. We are always happy to review any offer you’ve received, and you can also see our  Price Match Guarantee page.

BASIC VALUE FACTORS

GOLD/SILVER/PLATINUM/PALLADIUM:

  • Current Spot Price of the metal (updated in real-time).
  • Karat Type (Purity): 10k, 14k, 18k, 24k, .999, .925, .9, .4, etc.
  • Weight: Exact weight using a jeweler’s scale that is certified for trade.

DESIGNER BRAND JEWELRY OR WATCHES:

Our expert staff members are able to assess and value the finest jewelry or designer brand watches. Please see our What We Buy page for items of special interest. Based on the ability to resell, these items can be worth far more than the spot price of the metal content.

WHY GOLD & CO. VERSUS OTHER GOLD BUYERS?

One simple but meaningful word, TRUST. We founded Gold & Co. when we saw an incredible need for a transparent way to sell gold, silver, diamonds and coins. We saw an industry perceived as shady and knew there had to be a better way. We built our business to last through the highs and lows of the market. That is why we say, “the gold rush is ALWAYS on at Gold & Co.” We’re so confident that we invite you to visit any competitor before coming to Gold & Co. just to experience the difference firsthand.

DOES GOLD & CO. SELL JEWELRY, BULLION OR COINS?

Absolutely! Given the nature of our business, we come across some of the most finest jewelry in the world, including designer, vintage or estate and even custom pieces. Please see the JEWELRY page for more information on our selection. As far as selling coins and bullion, this is one of our specialties. We encourage you to stop by the location closest to you or contact us directly for specific requests.